Contrafy

VISUAL IDENTITY SYSTEM

The Pentagram team collaborated closely with Dally founders Kevin Egan and Elizabeth Walton Egan, who saw a need for taking a break whenever possible. The brand strategy is built around the idea of “dilly-dallying” and “seizing the slow” to enjoy the small, personal moments, linking personal care with taking time to reflect, ramble and wander—even if it’s to your bathroom sink.